“I think we’re moving into a dangerous medium with virtual reality.”
“The only reason I say it is dangerous is because it gives the viewer a lot of latitude not to take direction from the storytellers, but (allows the viewer to) make their own choices of where to look.”
“I just hope it (vr as a medium) doesn’t forget the story, when it starts enveloping us in a world that we can see all around us, and (we can) make our own choices (of what) to look at.”
~ Steven Spielberg
"It’s not a matter of if X reality will touch all aspects of our lives, it’s a matter of when this movement will change the way we interact with technology forever.”
~ Heather Bellini
Goldman Sachs
"Ryan McCarthy got his start very early on as a dome technology evangelical who immediately understood the vision of what this advanced technology would and should become, and that it needed to be treated respectfully."
~ Ed Lantz
Producers Guild of America, New Media Council &
Academy of Motion Picture Arts & Sciences Presenter
Our Mission is: To ensure Super Cinema is governed respectfully.
That is why we have created this.
As stated, this new platform must be governed respectfully from the outset. As it will have major ramifications down the line, as audiences will be subjected to an incredible amount of information thrown at them all at once.
Theta Global and our colleagues have spent our entire careers preparing for this technological advancement.
Along with our Academy of Motion Picture Arts and Sciences, Science and Technology Council colleagues, we are about to launch this highly advanced technology.
Together, we are best qualified to usher it in as respectfully as possible.
We are proposing this same collaboration, to be priority with the British Academy of Film and Television Arts as well.
Both Academies have Theta Global, and our Producers Guild of America New Media Council Board Member colleagues, who are at the forefront of this new medium, as advisory.
Super Cinema will overlap into almost all industries. That is why this Super Cinema Standards Board was formed.
We have chosen for now to focus on the entertainment industry, as that is our core interest, core competency, and current focus.
In the near future, nearly every tech sector will require standards that are in the public's best interest. That is why we exist.
Respectfully,
Ryan J. McCarthy
Chairman and Chief Executive Officer
Theta Global, Inc.
*Super Cinema advisory provided by:
Ed Lantz
President and Chief Technology Officer
Vortex Immersion Media
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